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BuR - Business Research
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BuR - Business Research
Official Open Access Journal of
VHB
- Verband der Hochschullehrer für Betriebswirtschaft
e.V.
German Academic Association for Business Research
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Volume 4, Issue 2, December 2011
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Editorial
Sönke Albers
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Finance
The Impact of the Sarbanes-Oxley Act on the Cost of Going Public
Christoph Kaserer
Alfred Mettler
Stefan Obernberger
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Management
Purchasing Organization and Design: A Literature Review
Christoph H. Glock
Simon Hochrein
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Marketing
Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis
Sina Henningsen
Rebecca Heuke
Michel Clement
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Is VHB-JOURQUAL2 a Good Measure of Scientific Quality? Assessing the Validity of the Major Business Journal Ranking in German-Speaking Countries
Martin Eisend
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Operations and Information Systems
The Car Resequencing Problem with Pull-Off Tables
Nils Boysen
Uli Golle
Franz Rothlauf
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Issues 2011
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: Volume 4 | Issue 2 | December 2011
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Volume 4 | Issue 1 | March 2011
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