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Supplementary material ¶
- Web-Appendix 1: Advertising Elasticity Database (AED), Excel-File [ view | download ]
- Web-Appendix 2: Coding Description of Variables (Coding Handbook), PDF-File [ view | download ]
- Web-Appendix 3: Elasticity Calculations for Certain Empirical Studies, Excel-File [ view | download ]
- Web-Appendix 4: Estimation Results and Robustness Checks, Excel-File [ view | download ]
- Web-Appendix 5: Correlation Matrix of Meta-Regression Variables, Excel-File [ view | download ]
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Recommended citation ¶
Henningsen S, Heuke R, Clement M (2011). Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis. BuR - Business Research, Vol. 4, Iss. 2, pp. 193-239, URN: urn:nbn:de:0009-20-32096
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