Schlegelmilch, Bodo B.
Professor Schlegelmilch is Dean of Executive Education and Professor of International Marketing & Management at WU Vienna and at Leeds University. He is also Adjunct Professor at the University of Minnesota and Kingston University. Earlier he held tenured posts at Thunderbird School of Global Management in Arizona, the University of Wales, and the University of Edinburgh and was visiting professor at a variety of universities, including Berkeley, Miami, Cologne and Thammasat. During his career, he also worked for Deutsche Bank and Procter & Gamble.
Professor Schlegelmilch has taught on six continents and has run executive education programs for major multinationals. His research focuses on global marketing management and strategy. He has published over 200 papers in academic journals and conference proceedings, has been Editor-in-Chief of the Journal of International Marketing and served or is currently serving on the editorial boards of several leading academic journals, including the Journal of Marketing, Journal of International Business Studies and the Journal of International Marketing.
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2009-12-14
The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma
BuR - Business Research 2-2.


