Christiane Prange, Dipl.-Kffr., Ph.D., is an Associate Professor of International Marketing and Strategy at EM Lyon Business School in France. After several years in industry and management consulting she returned to academia and obtained her Ph.D. from Geneva University. Switzerland. She held both teaching and research positions with the Open University and the University of Liverpool in the UK, the Vienna University of
Economics and Business Administration in Austria as well as visiting assignments in several Asian and European countries.

1. 2009-12-14

   The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma

   BuR - Business Research 2-2.