Dirk Temme has been Associate Professor of Marketing at Humboldt University Berlin since 2007. He holds a master degree in Business Administration from the University of Bielefeld and a doctoral degree from Humboldt University Berlin. In his doctoral thesis, he studied the effect of unobservable variables (“invisible assets”) in structural models of business performance. In 2006, he received his Habilitation (lecturing qualification) with a postdoctoral thesis on the application of advanced structural equation models in quantitative marketing research. His research interests include: marketing strategy–performance link, invisible assets, brand management, and measurement theory. His research has appeared in various national and international journals.

1. 2008-12-09

   Incorporating Latent Variables into Discrete Choice Models - A Simultaneous Estimation Approach Using SEM Software

   BuR - Business Research 1-2.