Kissan Joseph
—
Main Language:
en
Kissan Joseph is Associate Professor and Stockton Research Fellow at the University of Kansas. He obtained his Ph. D. in Marketing from Purdue University in 1992. His research interests include pharmaceutical marketing, e-marketing, pricing, advertising budgeting, and sales force compensation. His research has appeared in the Journal of Marketing, Marketing Science, Marketing Letters, Industrial Marketing Management, Managerial and Decision Economics, and the Southern Economic Journal.