Martin Eisend is Professor of Marketing at European University Viadrina in Frankfurt (Oder), Germany. His research activities center on consumer behavior, marketing communication, and
methods of empirical generalization.

1. 2011-12-19

   Is VHB-JOURQUAL2 a Good Measure of Scientific Quality? Assessing the Validity of the Major Business Journal Ranking in German-Speaking Countries

   BuR - Business Research 4-2.
2. 2009-05-25

   Path Dependence in Decision-Making Processes: Exploring the Impact of Complexity under Increasing Returns

   BuR - Business Research 2-1.