Marcel Paulssen is Professor of Marketing at the HEC Geneva since 2008. His academic credentials include a Bachelor of Business Administration, a master degree in Management Science from the Stevens Institute of Technology, a master degree in Business Administration from the Technical University of Berlin, and a Ph.D. in Marketing from the Technical University of Berlin. He has been Assistant Professor at Humboldt University Berlin and Visiting Professor at the University of Michigan Business School. Prior to his academic career, Dr. Paulssen gained several years of management experience in the area of strategic marketing at Matshushita and Daimler. His research interests comprise the role of goals in decision making, the impact of attachment orientations on customer behavior in relationships to companies as well as antecedents and consequences of customer-company identification. His research on these topics has appeared in various national and international journals.

1. 2008-12-09

   Incorporating Latent Variables into Discrete Choice Models - A Simultaneous Estimation Approach Using SEM Software

   BuR - Business Research 1-2.